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As an Agile Coach, I am a champion of change. Everyday, I work with my clients to enable them to move from a position that is either currently not fit for purpose ‘their burning platform’ or is generally still fit for purpose, but someone is starting to notice that ‘the iceberg is melting’. In the...

When we attempt to understand and chronicle any product or service that delivers value, a good place to start is by asking the question “what problem is it trying to solve?”. For example the vacuum solved the problem of collecting dirt from the floor with maximum speed and efficiency. The internet solved the problem of communicating and sharing information at high speed and across the globe. A wrist watch solved the problem of telling the time at anytime by simply raising your wrist to your face. The list goes on! So our question here is to ask “What problem is agile trying to solve?” Let’s try to find out and bear with me, there is a bit of a history lesson included :)

Digital technologies change how we connect and create value with our customers. We may have grown up in a world in which companies broadcast messages and shipped products to customers. But today the relationship is much more two-way: customers' communications and reviews make them a bigger influencer than advertisements or celebrities, and customers dynamic participation has become a critical driver of business success.

As a process, change is difficult and complex to understand and navigate. In their book Advanced Coaching Practice, the authors describe change “as a permanent feature of modern life, whose acceleration seems to be on a continuous upward curve” (Love et al, 2019, p. 51). Indeed Sandler in her book Executive Coaching: A Psychodynamic Approach goes a step further by stating “every change, however positive, brings with it some feelings of loss; every decision or choice brings with it some level of risk and uncertainty” (Sandler, C., 2011, P. 44).

Cognitive Behavioural Coaching (CBC) is derived from the work of two leading cognitive behavioural theorists: Aaron Beck, the founder of cognitive therapy (CT), and Albert Ellis who developed rational emotional behaviour therapy (REBT). Both approaches came under the umbrella term Cognitive Behavioural Therapy (CBT). “CBT is the first line treatment for a range of clinical disorders and is a psychological therapy with the most solid and wide evidence base for efficacy and effectiveness.”

People who have never dealt with design thinking often ask for simple analogies to help envision it better. So a good experience is often to take these people on an imaginary trip to their childhood. Especially at the age of 4, all children have something in common - they ask many 5W+H questions in order to learn and understand situations. Nor do children know any zero-error culture. For them, doing, learning, and trying again stands in the forefront. This is how children learn to walk, draw, and so on. Over the years many of us have forgotten this ability to explore and this type of experimental learning, and our education in schools and universities has taken care of the rest so that we do not question and investigate facts and circumstances in a bug way.